
Pernod Ricard promotes global conviviality in global campaign
Pernod Ricard has launched its first global corporate campaign ‘Be a Convivialist‘, a call to arms to encourage people to exercise conviviality around the world. Partnering with OpinionWay, the premium spirits distributor surveyed close to 11,500 people from 11 countries spanning five continents. Pernod Ricard’s findings revealed that the world is increasingly less friendly, with …

VIDEO: Franklin & Sons unveils Taste Collective campaign
Global Brands-owned Franklin & Sons has launched its Taste Collective campaign, appointing three ambassadors renowned in the fields of food, drinks and styling. Bartender Rich Woods, chef Sophie Michell and cookery writer and food stylist Rosie Birkett will front the new campaign, educating consumers and showcasing how high-end trends can apply to everyday life. Celebrating …

VIDEO: Rémy Martin x Cointreau celebrate the Sidecar at LCW
Rémy Martin and Cointreau have joined forces to celebrate the Sidecar for London Cocktail Week. The video shows 6th generation member of the Cointreau family Alfred Cointreau and Rémy Martin UK brand ambassador Jack Charlton’s fun ‘Sidecar journey’, from Paris to London. The two houses are setting out to “invigorate” the iconic timeless cocktail with …

VIDEO: Bartenders at the Maker’s Mark 2018 workshops
A series of workshops are taking place around the UK for bartenders to explore the craft behind Maker’s Mark bourbon. Across key cites such as London, Manchester, Edinburgh and Bristol, the series of intimate workshops are inspired by four key elements of the whiskey: wood, wax, wheat and paper. Starting in London, The Makers wheat …

VIDEO: Chapel Down announces new vineyard site at Boxley
English winemaker Chapel Down has announced that it has exchanged on an agreement to lease 388 acres of prime viticultural land adjoining its existing vineyards on the North Downs. The site at Boarley and Abbey Farm in Boxley will be vined between 2019 and 2021, resulting in a total area under long term leases of …

VIDEO: Tristan Stephenson creates on-trend cocktails with Tanqueray gin
Ahead of World Gin Day on June 9, the team at Tanqueray gin have joined forces with leading bartender Tristan Stephenson to create this new video on ways to enjoy the spirit. He explores three of the latest trends – low-alcohol cocktails, flavoured gin and cocktails with a savoury twist. Tristan, author of The Curious …

VIDEO: Growth in premium spirits to ignite a ‘rum revolution’
As the luxury trend within the spirits industry continues to grow, spirit enthusiasts are seeking more premium, exceptional experiences when it comes to their drink choices, according to the team at Bacardà rum. They believe that, in 2018, the face of the rum industry is now changing as bars step up their rum game and …