For decades now, bars and pubs across the UK have featured one incredibly common sight – a glowing, pulsating slot machine located somewhere near the back of the bar, usually with somebody stood making use of it. Slot machines (often known as fruit machines here in the UK) quickly became such an integral part of …

Imaginaria Pornstar Martini Gin Liqueur

UK distributor Paragon Brands has announced the launch of the “UK’s first” Pornstar Martini Gin Liqueur, the latest addition to the Imaginaria range. The new liqueur, which has been developed to satisfy the rapidly growing demand for creative gin flavours, presents a blend of English gin, passionfruit, vanilla extract and a hint of lime. Imaginaria …

Hot food preparation equipment provider Rational has launched a series of live events called Tomorrow’s Kitchen, designed to show how the latest multifunctional equipment can benefit specific sectors of the industry. Separate events will cover different sectors such as healthcare, hotel banqueting, staff catering and education. At each event, a chef will cook using a …

Jägermeister is ramping up its presence across the on-trade this summer with the return of its iconic Jägerettes floor staff. Wearing distinctive black and gold uniforms which have been refreshed for 2018 in line with the new brand look, the Jägerettes’ will be “firing up the party” in key cities throughout the UK including London, …

Premium gin brand Bombay Sapphire has announced the launch of a new fully-integrated global platform and positioning which serves as a call to arms for everyone to unlock their creative potential. Leading with the line ‘1 Part Gin, 3 Parts You’, the versatility of Bombay Sapphire and the endless cocktail possibilities that the gin offers …

Heineken has extended its partnership with The SSE Hydro Arena, Scotland’s largest purpose built live music and events venue, to offer licensees the opportunity to win tickets to gigs of their choice. New for 2018, The Heineken Green Room is set to open later this month and Heineken is offering on-trade outlets the chance to …

Aurum bar

Destination bar Aurum has opened in Southend-on-Sea as part of a new boutique hotel, reports Mark Ludmon. Photography by ProfotoDesign With tourism growing year on year and its own international airport, Southend-on-Sea on the Essex coast is on the up. The latest arrival is The Seven Hotel, a luxurious 37-bedroom boutique hotel overlooking the seafront …

Imbibe Live centre stage

Imbibe Live’s incredible programme of masterclasses, tastings, seminars and competitions has been revealed for all to see! This year’s line-up is designed to educate, inspire and entertain the on-trade on all drinks categories over the 2nd and 3rd of July at Olympia London. There are just too many highlights to mention but our prediction of …

freedom

Freedom Brewery have set up an exciting new competition taking place on June 12 and 13, open to all venues in the Nottingham/Midlands area. The competition, taking place during Nottingham Craft Beer Week, is called “Escape to Freedom” and will involve bars working as a team to try and complete an “escape room”. “Escape to …