Spending increased as high as 204% during England vs Argentina
Overall, the England game vs Argentina drove one of the biggest spend boosts of the tournament with spend rising 78% compared to a typical Wednesday. Spending dropped sharply the moment kick-off arrived from +188% to +109% in a single 10-minute window – a clear sign fans were glued to the screen from the first whistle. …
Pub spending increased by up to 152% during England vs Norway
Following England’s World Cup win versus Norway on Saturday, new insights from payments platform provider Dojo have revealed yet another boost for the UK’s hospitality sector. Analysis of transactions at pubs and bars across the UK has found that full-day spend increased by an average of 23% compared to last Saturday, with uplift as high …
IF CARLSBERG DID FOOTBALL ADS, THEY’D BRING BACK THE JOY OF PLAYING FOOTBALL
CARLSBERG’S “GOAL POSTERS” OFFERS A REFRESHING ALTERNATIVE TO STANDARD FOOTBALL ADVERTS, MOVING AWAY FROM HIGH COST, TALENT FOCUSED CONTENT Carlsberg has launched a tongue-in-cheek response to the summer’s major football campaigns, and it’s designed to remove the barriers that stand in the way of just picking up a ball and playing the beautiful game. As …
Stonegate pubs pour 412,000 pints and see record spirits sales for England v Mexico, as fans pack out pubs for 2am Kick-Off
412,000 pints and 145,000 sprit drinks poured across Stonegate managed and Craft Union pubs* Smirnoff Red the top product sold, outperforming every draught line Yorkshire overtook London as Stonegate’s top-performing region, pouring 126,000 drinks to London’s 124,000 1,250 portions of fries sold to late-night fans Stonegate Group, the UK’s largest pub company, saw pubs and …
Half of UK fans stayed out to watch England’s World Cup match versus Mexico, as one third of pubs remained open
Following England’s World Cup win versus Mexico earlier this morning, new insights from Dojo have revealed that the blanket 5 am licensing extension put in place across the UK generated a boost for the UK’s hospitality sector despite the delayed 2 am kick-off time. One third of pubs remained open to screen the match, with …
WORLD CUP DRIVES SHIFT TOWARDS LIGHTER SERVES AS SHANDY SEARCHES SURGE
Searches for “how to make a shandy” have seen a +1,650% increase since the tournament kicked off. From Aperol Spritzes to elderflower serves, there’s a surprising new contender emerging this summer – the classic shandy. New Google Trends data shows searches for “how to make a shandy” have risen by +1,650% since the tournament began …
England’s cities see late-night spending boost during FIFA World Cup 2026™
Late night matches contributing to an almost 15% year-on-year rise in spending in cities across the UK during group stages of FIFA World Cup 2026™ Hospitality and grocery spending see the biggest rises, with Leeds, London and Sheffield seeing the highest increase in Visa cardholder spending overall Visa, the Official Payment Technology Partner of FIFA World Cup 2026™, today releases new data revealing the impact of the tournament on the spending habits of the nation’s football fans. The data, analysed by …
400 Marston’s pubs to screen 1am England v Mexico game
Jared Sedgwick, Director of Operations at Marston’s, said: “More than 400 of our pubs were already set to open late for England v Mexico on Sunday night – and the Government’s decision to ease licensing restrictions means that number is only going one way. When England are playing, a 1am kick-off is no barrier, and …
Nation roars for Kane as fans sink over 800,000 drinks on England’s win over DR Congo
Harry Kane’s 75th-minute strike registered as the second-biggest roar of the World Cup so far, outdoing the world’s loudest ever rock concert recorded or a jet taking off, as Stonegate Group, the UK’s largest pub company, recorded their biggest midweek night of the tournament Kane’s goal sparked the second-biggest roar of Stonegate’s Roar of the …
England vs Ghana draw prompts 50% surge in late-night email activity as fans hit pause before inbox catch-up
England’s World Cup clash with Ghana caused a temporary drop in email activity before sparking a 50% surge in late-night sending as the game finished, according to new data from web hosting provider 20i. Analysis of email activity across 20i’s platform found that fans appeared to step away from their inboxes during the match, before …
