C&C Group and the British Beer and Pub Association (BBPA) have collaborated to launch Draught.Online, a new series of training courses designed to champion best practice and quality within the industry.
Focusing on building knowledge, confidence, and techniques to take behind the bar or into any customer facing role, the assessed courses have been developed by industry experts and are available now at Draught.Online. Ideal for managers and service teams, the courses are designed for all abilities, serving as an introduction for beginners and as a refresher for industry veterans.
The importance of quality dispense cannot be overlooked, with 77% of beer and cider drinkers saying they would leave a venue if served a poor-quality pint*, while 81% would return to a pub or bar having been served a good-quality pint*.
Draught.Online has launched with three training courses, priced at £15 to £20, with more to be added throughout 2022. Each course has a series of modules and a final assessment where bartenders can test their knowledge before putting learning into practice.
- The Dispense with Distinction course will give hospitality staff the knowledge they need to dispense beers and ciders with confidence, quality, and consistency. An essential for anyone working in or behind a bar, this will enable them to maintain quality of serve while increasing customer satisfaction and profitability.
- The Cider Making course will equip students with the knowledge needed to become a cider ambassador and the ability to educate customers and fellow colleagues on the history, types, and tasting notes of cider.
- The Beer Brewing course will help learners educate customers on how beers are made and talk them through the unique tastes of each product.
Keith Lugton, Master Brewer at C&C Group’s Tennent Caledonian Breweries, and course mentor for Draught.Online said: “Regular training in any role is critical, and with the launch of Draught.Online we hope to create an accessible, affordable platform for anyone working in our industry.
“Having informed, assured staff gives customers a better experience in your outlet, while demonstrating knowledge of how products are made will allow your teams to upsell with confidence. Regular training is also a great way to keep your staff engaged and to show the value you place in them as colleagues.”