Celebrate the 10th anniversary of Negroni Week with CAMPARI


To mark the milestone, CAMPARI has relaunched its cocktail book, Negroniology, featuring 17 innovative takes on the enduring classic serve. Each of the cocktails featured in the anthology is an original recipe with the Negroniology available to downloadfrom the CAMPARI website this Negroni Week. A handful of the recipes can be found below and hi-res images can be found here.

There are also a number of activities taking place at select Alchemist bars across the country from Negroni Week until November, where Negroni lovers can explore new flavours and get hands on in celebration of the landmark occasion.

The Art of the Negroni: a sensory masterclass where groups can experience the iconic Italian serve

Embark on a journey of Negroni exploration as you discover what this classic cocktail is all about. Be guided through it’s origin and conjure your own twist on a classic bases on the sense. Enjoy a classic serve on arrival, then be guided on a sensory experience including a personal tarot reading, audible story-telling and painting on a canvas. As traditionally a pre-dinner cocktail, enjoy a selection of delicious nibbles to heighten the tasting experience. Finally, make your own personalised flavour profile Negroni and sip ‘til your heart’s content.

Available to sign up here.

Previous Likelihood of no-shows has almost halved, reducing the cost of no-shows by £5bn a year