The Amber Beverage Group hopes to increase brand awareness and demand for premium Russian vodka Moskovskaya after switching sales, distribution and marketing in the UK to drinks specialist Cellar Trends.
The brand, previously developed in the UK by Hi-Spirits, is known as one of the oldest Russian vodka brands, dating back over 100 years and produced using traditional methods. Blended with purified water and high-quality grains, it has an elegant lightness and a smooth, long-lasting sweetness.
Cellar Trends’ sales and marketing director Terry Barker said: “Moskovskaya offers quality combined with a rich heritage at a great price point, so we are confident that this will appeal to our customers.
“We are looking forward to working with the Amber Beverage Group to take Moskovskaya’s brand awareness and demand in the UK to the next level.”
The new deal, which starts today (July 3), follows the Amber Beverage Group, the largest alcohol manufacturer and distributor in the Baltic region, buying a stake in Cellar Trends earlier this year.