As the on-trade reopens post lockdown and attempts to drive much needed business, UK distributor Cellar Trends is executing a Kickstarter Cocktail Kit Programme in support of its key customers.
Key accounts across the country will be able to create each of the UK’s top ten cocktails, according to CGA’s Mixed Drink Q1 2020, using brands from the Cellar Trends portfolio.
The programme will see the team provide relevant cocktail kits, featuring every product that a bar needs to make one of these top-ranking cocktails, plus POS material.
For the project, Cellar Trends has partnered with premium mixer brand Double Dutch, which is supplying relevant mixers for inclusion in the kits.
A Restaurant Kit has also been developed featuring Marques de Vitoria Crianza, Chang Beer and high-profile liqueur brands.
The value of the total programme to the trade is estimated to be in the region of £75,000.
Mark Harris, sales director at Cellar Trends, said: “Working in partnership with the on-trade is at the heart of the Cellar Trends brand building ethos.
“As such, we are thrilled to see life coming back into the on-trade and are delighted that we can support some of our key customers though the Kickstarter Cocktail Kits as they navigate the new and challenging trading conditions.”