CG acquires new site for expanding Dirty Martini bars

Dirty Martini Monument CGI

CG Restaurants & Bars has acquired a prime site in the City of London for its expanding group of Dirty Martini bars.

It has taken over the site of Clause in Lovat Lane near Monument from Swizzlestick Bars and expects to relaunch it as Dirty Martini in October.

CG will carry out a comprehensive refurbishment and rebranding of the site at a cost of about £1million, working with leading hospitality designer Darren Grapes of Grapes Design.

The acquisition brings the total number of Dirty Martini bars in the London group to four, adding to sites in Covent Garden, Bishopsgate and Hanover Square. CG plans to have opened 15 sites for Dirty Martini by the end of 2016.

Monument (pictured as computer-generated images above and below) will complement Dirty Martini’s other City site at Bishopsgate, which opened late last year and has already delivered impressive return on investment.

Like-for-like sales for the Dirty Martini bars are up more than 17% year to date, putting the brand on track to deliver a record year for the group.

CG chief executive Scott Matthews said: “This is an exciting time for our company. The success of our Bishopsgate and West End bars has been significant and we’re certain the new site will enhance our presence, profile and profits across premium areas of the capital’s business district.

“We have already identified our next key target areas for growth and plan to add several more units in the near future.”

CG also operates Fire & Stone restaurants in Maiden Lane and Westfield at Shepherd’s Bush, Tuttons in Covent Garden and Bitter Sweet cocktail bar in Soho.

Dirty Martini Monument CGI 2

Previous New distributor set to grow Italian bitter brand in UK
Next Bartenders announced for UK finals of Bacardi Legacy