CG continues with rapid expansion for Dirty Martini


dirty martini hanover square

CG Restaurants & Bars has acquired a new site for its Dirty Martini concept in the City of London only weeks after announcing another half a mile away.

It is taking over the site of Novus Leisure’s Jewel in Wood Street, near St Paul’s Cathedral, which will open as a Dirty Martini in mid-November, making it the third in the City and the fifth in London.

CG Restaurants & Bars announced at the start of September that it had taken on the former site of Clause bar in Lovat Lane, near Monument, to convert to the cocktail bar concept for an October opening. Both the new sites are being designed by Darren Grapes of Grapes Design.

CG plans to have opened 15 sites for Dirty Martini by the end of 2016, with deals already being negotiated on two more locations. The other bars are in Bishopsgate, Covent Garden and Hanover Square (pictured).

Chief executive Scott Matthews said that the expansion reflected the huge popularity of Dirty Martini’s unique style and quality. “We are inundated with demand from both walk-in and pre-booked business,” he said.

With the two latest sites scheduled to open before Christmas, he added that the group was anticipating a record Christmas period. “Like-for-like bookings are currently up 24% on last year and the demand shows no sign of abating.

“Customers are demanding premium experiences at reasonable prices and we are proud that Dirty Martini is leading the way on delivering on our customer expectations.

“Our search for new sites is ongoing and we are in active negotiations on two further locations which we aim to open in the first half of the new year.”

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