Chairman’s Reserve launches new search for best Mai Tai twist


Milk Bar Chairman's Reserve 2017

Bartenders have a chance to win a trip to Saint Lucia in the Caribbean with the return of the Chairman’s Reserve competition seeking the best twists on a Mai Tai.

Entries are now open for the campaign, run by distributor Emporia Brands, which will see bars around the UK competing over sales and publicity for their serve, leading to a final in London in September.

The bar with the most popular Mai Tai twist will be rewarded with two tickets to visit Saint Lucia Distillers, the home of Chairman’s Reserve. The bar team will also become part of the Chairman’s XI bartending community.

Last year’s winners from Milk Bar in Reading (pictured) went on to represent the UK at the international final in Saint Lucia, taking second place.

With a deadline of midnight on June 30, 2018, bartenders need to develop a twist on a Mai Tai using two expressions of the Saint Lucian rum, choosing from Original, White Label, Spiced and Forgotten Cask. They need to incorporate influence from the local culture of their venue, either the UK or their more specific territory.

All entrants will be required to promote their creation throughout July and August, earning a variety of points awarded for a combination of Chairman’s Reserve sales, social media activations, media content such as photos and videos, and event collaborations.

Once the campaign finishes, the top four venues who have gained the most points will be invited to event space and bar The Magic Roundabout by Old Street station in London for the final on September 17.

Here, each bar will be asked to create their winning recipe for a VIP crowd of journalists and rum enthusiasts, with the hope of impressing them enough to vote it as their favourite Mai Tai of the evening. The bar with the most tokens will be rewarded with the trip for two bartenders in March next year.

To enter the Chairman’s Reserve Mai Tai campaign, visit www.emporiabrands.com/chairmans-mai-tai.

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