The makers of Chapel Down wines in Kent have brought out their award-winning premium beer Curious Brew in cans for the on-trade as well as the grocery sector.
The new 330ml canned version is easier to chill, lighter to carry and more environmentally friendly and follows the success of the lager in both 330ml bottles and 30-litre kegs. It is among an increasing number of beers, mainly from the US and the UK, targeting the on-trade with canned formats.
It is brewed with East Anglian malt, Saaz and Cascade hops and, using techniques learned from wine-making, it is re-pitched with champagne yeast before adding a final late dosage of the rare and fragrant Nelson Sauvin hop.
At 4.7% ABV, it is a finely balanced lager with aromatic hoppy notes and a crisp refreshing finish.
Frazer Thompson, chief executive of Chapel Down and Curious Drinks, said: “We have had a phenomenal response from customers and the trade to Curious Brew lager, enjoying a sales uplift of 570% in the past two years alone.”
The new cans of Curious Brew are making their debut at Secret Cinema screenings of classic movie Star Wars: The Empire Strikes Back in London throughout the summer until September 27.
Frazer added: “With customers returning to cans to enjoy their favourite beers in great condition and in relaxed outdoor environments, Secret Cinema is the perfect place to enjoy our cans this summer.”