CHAPEL DOWN RELEASES LIMITED EDITION ENGLISH SPARKLING WINE FOR ROYAL ASCOT 2024


Chapel Down, England’s leading and most celebrated winemaker, has released a limited edition English sparkling wine to mark its inaugural year as the ‘Official English Sparkling Wine’ of Royal Ascot. 

‘Chapel Down Royal Ascot Edition’ is a traditional method English sparkling wine made from Chardonnay, Pinot Noir, Pinot Meunier and Pinot Blanc. With extended ageing of 18 months on lees, the resulting wine is fresh, crisp and elegant with notes of apple, light red berries and brioche. Just 2,000 bottles of this exceptional wine have been produced and are available with or without gift box. 

Earlier this year, Chapel Down announced its latest partnership as the Official English Sparkling Wine of Ascot Racecourse. This is the first time in the 300-year+ history of the prestigious British racecourse that an English wine brand has become an official supplier. 

As well as this latest product launch for Royal Ascot, the English wine producer will also be opening a Chapel Down English sparkling wine bar within the racecourse for Royal Ascot week. Serving its award-winning English sparkling wines to 250,000 spectators expected during the week, its English sparkling wines will also be served in the main bars and hospitality boxes during the race week. 

Liam Newton, Chapel Down Chief Marketing Officer, commented: “Chapel Down has a long-lasting relationship with Ascot and we are extremely proud to become the Official English Sparkling Wine of the world’s most famous racecourse. To commemorate the occasion, our new limited edition will enable racegoers, and those watching from home, to enjoy a ‘fresher way to celebrate’ Royal Ascot this year.”

Chloë Hamlett, Head of Partnerships, Ascot Racecourse, added:

“Royal Ascot is the pinnacle of the British summer season and it’s wonderful that Chapel Down has chosen to commemorate the 2024 Royal Meeting in this special way. This is the perfect way to mark Chapel Down’s inaugural year as the Official English Sparkling Wine of Royal Ascot – the first of many we hope.”

The Royal Ascot Edition is available to purchase from the Chapel Down website and winery shop, as well as luxury retailer Fenwick. The wine is priced at £40.00 a bottle, or £240.00 for a six bottle case.

The partnership is the latest in a growing number of associations that Chapel Down has with leading British events. The brand is already showcased as the Official Sparkling Wine of England Cricket, as well as the Oxford and Cambridge Boat Race. Chapel Down are also the Official English Sparkling Wine of Tom Kerridge’s Pub in the Park and other leading gastronomic summer festivals. 

Previous Cheers to Victory: Greene King Raises the Bar with Exclusive Cask Beer to Celebrate the Big Game
Next SOFT DRINKS: LIFE AND SOUL OF THE LICENSED CHANNEL