Chase Distillery has formed a partnership with Jebsen Fine Wines to manage the distribution of its portfolio of vodka and gin products in Hong Kong.
The UK distillery, which celebrates its 10th anniversary this year, launched its family of single-estate spirits in Hong Kong in 2012. Since then Hong Kong has become a key territory for the brand.
A portfolio of Chase vodkas and gins are now distributed in over 40 countries worldwide and with the help of Jebsen, the distillery hopes to “continue to share its passion, dedication and story with the world”. Jepsen’s focus with Chase Distillery will be in driving awareness via increased distribution and activation.
Andrew Carter, global commercial director of Chase Distillery, said: “We are very excited to have partnered with Jebsen Fine Wines as Hong Kong is an important territory for us.
“We are extremely confident that given Jebsen’s knowledgeable team, market penetration and impressive portfolio, they are the right partner to help develop our brand.”
Gavin Jones, managing director of Jebsen Fine Wines, said: “Chase Distillery is great addition to our existing spirits offering and we feel that the brand’s ethos and identity as well as the quality of its products will really resonate with Hong Kong consumers.”