Chase to release the premium cider used for its gin


chase willys ciderChase Distillery, which is best known for its award-winning premium spirits, is bringing to market a classic cider that is the base ingredient for its gin and vodka.

The medium dry Willy’s cider is crisp and fruity, made traditionally using bittersweet cider apples grown in Hereforshire where the distillery is based.

The juice from the apples is fermented for three to four months to create the cider, with a little of the fresh Chase pressed apple juice blended in to finish.

Chase Distillery has been producing the premium cider for over four years for making its Williams Chase Elegant Crisp Gin and its Naked Chase Vodka but has never made it more widely available before.

Founder William Chase said: “We’re launching Willy’s Cider to really highlight the provenance of our spirits to a wider audience. We distil this cider to create our fine gins, and when the base ingredient tastes this good, it was only a matter of time before we started to bottle and sell it as a stand-alone product.”

Taking inspiration from an old “wonky barn” surrounded by Herefordshire apple orchards, the branding for Willy’s Cider is fun yet refined and specifically aimed at a younger market than that of the Chase Distillery spirits.

Containing no artificial colours or flavours, Willy’s is a lightly sparkling, high-end cider with a crisp and refreshing flavour. It has an ABV of 4% and will be available in 500ml bottles from October.

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