Chefs Quality Pastries Made Easy


Everybody craves sweet treats now and then. That’s part of the reason viennoiserie is as popular as it is today. With our lives being busier than ever, consumers are on the lookout for small moments of indulgence. Impulse rules the market and almost nothing inspires more impulse buys than shiny, fruity colours and surprising combinations. 

Panesco is giving caterers the opportunity to add real value to their impulse menu offerings with the launch of a range of pastries each bursting with quality, freshness, flavour and above all – indulgence.

Getting in a swirl

Panesco’s brand new authentic Danish Swirls, are available in three delicious flavours – chocolate, cinnamon and forest fruit, these Scandinavian delights are each made from brioche-like yeast dough and are the ideal pick me up. 

The chocolate and cinnamon variants are both filled with the famous Lord Mayor filling (white and brown sugars with cinnamon), whereas the forest fruit option has an indulgent filling of blackcurrants, strawberries, blackberries and raspberry jam – all packed with zest and flavour. 

Diamond delights

Panesco has also launched a range of open pastry delights that blur the lines between viennoiserie and patisserie, combining the best of the two worlds. 

The manually crafted open shapes are made with 16 layers of butter laminated yeast dough, hand-folded into unique diamond shapes and finished with a fruity touch. Perfect as either a breakfast or snack option, these crispy open shapes are available in four delicious flavours – apple cinnamon, strawberry rhubarb, custard raspberry and orange chocolate. 

Ready to serve at any time of the day – they can be served straight from the freezer into the oven for 3 to 4 minutes to achieve a golden-brown coloured crown – the ultimate time & energy saver.

Notes to editors  

La Lorraine Bakery Group is a 100% family-owned company headquartered in Belgium, with more than 80 years of experience in the milling and bakery sector. The company operates from 12 state-of-the art production sites and delivers to more than 30 countries. Its four key brands are La Lorraine, Panesco, Donut Worry Be Happy and Panos. 

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