Chivas is launching Chivas XV, a 15-year-old blend that “challenges conventions” around how and when to enjoy Scotch whisky.
The new whisky is aged for a minimum of 15 years and selectively finished in Grande Champagne Cognac casks, which is said to deliver a rich, refined and velvety interpretation of the traditional Chivas house style.
Chivas XV, named in a nod to both the age statement and the style of traditional Cognac classification, features a contemporary new look, while also sharing the same iconic bottle shape that helps to make Chivas whiskies recognisable around the world.
It is available in two formats to cater for different occasions: an eye-catching gold bottle for moments of celebration, while a clear bottle with a gold outer carton is designed for a celebratory purchase or gift.
Richard Black, global marketing director at Chivas Regal, said: “We know that Scotch whisky fans love Chivas’ generous house style but are also looking to experiment with new tastes, and find new ways in which to enjoy their favourite spirit.
“Enter Chivas XV – the perfect expression for those who want to celebrate life with a truly luxurious and unique spirit that has been designed specifically with the energy of the consumption occasion in mind.
“A disruptive move for the category, Chivas XV presents a more contemporary side to Scotch, and encourages whisky drinkers to create memorable experiences that live on long after the celebration.”
Chivas XV will be on sale exclusively in Global Travel Retail from July 1 and will be rolled out globally from October 1, 2018.