Chivas Regal, best known for its blended scotches, has launched its first blended malt whisky, made with a selection of Speyside single malts.
Paying homage to five generations of Chivas master blenders, Chivas Regal Ultis is a blend of five single malts from Strathisla, Longmorn, Tormore, Alt’a’Bhainne and Braeval.
With a recommended price of £180 per bottle, the 40% ABV whisky is being promoted to the trade with suggestions for cocktails. Click here for the recipes.
It is also being showcased at The Blend, a pop-up at London’s Old Truman Brewery aimed at inspiring a new generation of blended scotch whisky fans.
Magin Trewhella, head of marketing for dark spirits at Pernod Ricard UK, said: “Our master blenders have been at the heart of Chivas Regal since 1909, during which time only five men have spent their life’s work mastering our famous house style: Charles Howard, Charles Julian, Allan Baillie, Jimmy Lang and Colin Scott.
“In celebration of their dedication and talent, we have hand-selected only five of our most precious signature single malts – each one to honour the legacy of five generations of blending excellence.
“The treasured single malts are distilled exclusively in copper pot stills and the result is an exceptional luxury whisky with complex flavours, a glorious golden hue and a commanding rich aroma.”
The Chivas Regal Ultis bottle is designed to represent “craftsmanship and modernity”, with textures and patterns that inject a sense of luxury and a shape that is more slender and tall.
Richard Black, Chivas Regal global brand director, added: “To launch the first blended malt scotch whisky from the House of Chivas is truly a momentous occasion. Chivas Regal Ultis represents the essence of Chivas Regal and is a fitting tribute to our legendary craftsmen of the past, with recognition of the luxury quality of our scotch whisky portfolio.
“Chivas Regal Ultis is set to appeal to discerning drinkers looking to impress at special occasions as well as scotch whisky aficionados searching for their next luxury whisky experience.”
To help people identify the flavours in the whisky, Pernod Ricard UK has created nosing vials each containing a sample of each of the five single malts. Strathisla is the heart of the blend, with a malty, fruity charm and a subtle sweetness, Longmorn reveals a creamy smooth, vanilla toffee character and Tormore presents the palate with rich citrus orange notes. Spice and malt are the signature flavours of the Alt’a’Bhainne, a heavy and full-bodied whisky, while Braeval displays a complex, floral taste including thick honey, heather and green notes.
Running until the start of December, The Blend pop-up is aimed at both consumers and the trade, offering the brand’s Art of Blending experience which educates people about the craft of blending whisky and allows them to blend their own scotch to take home.
Tasting notes from Chivas Regal
Nose: The aroma presents ripe peach and red apples with accompanying cinnamon, fudge and honey infusions.
Taste: Tasting reveals a smooth vanilla texture, brimming with clementine and apricots, before giving way to a background of soft caramel, spicy cloves and ginger.
Finish: A bold finish is long with a warm hint of heather, leaving a satisfyingly full experience.