Choose Schweppes This Christmas


Pat Humphries, Associate Director On-Premise at Coca-Cola Europacific Partners GB (CCEP), reveals the need for a strong soft drinks range this the festive period and explains how Schweppes can elevate your venue.

This is a key time of year for pubs and bars, and soft drinks, including mixers, play a key role in driving sales, with the category growing in value by 20% in the run up to Christmas last year. Venues need to ensure that they have a strong soft drinks range to meet different consumer needs and occasions, whether that is for someone who doesn’t drink alcohol or a designated driver on a festive night out over the Christmas period.

As consumer spending is still under pressure, it’s important that operators deliver an experience that cannot be replicated at home and that consumers are happy to pay money for.

Earlier this year Schweppes helped 20 independent pubs and bars to create social experiences in their outlets to celebrate the new Schweppes ‘Born Social’ campaign and drive footfall into outlets. The ‘Born Social’ campaign is back this Christmas, as well as new winter-themed Schweppes Tonic and Schweppes Slimline Tonic Limited Edition bottles to keep the brand front of mind with consumers.

Alongside this, the nation’s favourite mixer brand is inspiring operators to add something new to their menus with a new seasonal serve called the ‘Holiday Highball’ which includes 40ml Gin, 15ml Gingerbread Syrup, 20ml mandarin orange juice and topped with Schweppes Tonic. With 54% of consumers wanting to try something new when they’re at a pub or bar, the serves can help venues excite consumers during the festive period. Operators can visit CCEP’s trade website, My.CCEP.com for a variety of Schweppes point of sale materials and digital assets.

Delivering the perfect serve is another way to elevate any drink, simply by using elegant branded glassware and stylish garnishes – critically, that consumers are unlikely to have at home. There’s a guide on My.CCEP.com, complete with step-by-step instructions and a video, explaining how to serve Coca-Cola at its best or a perfect Gin & Schweppes Tonic.

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