It may be the height of summer but managed pub and bar group TCG is ready for Christmas with the launch of a campaign to break its record for festive bookings.
Since the end of July, dedicated “Christmas co-ordinators” at each TCG venue have been equipped with all the tools needed to persuade customers to book their Christmas events as early as possible.
Booking forms and festive menus are on display, and the co-ordinators are promoting TCG’s offering to local businesses and organisations with early-bird deals and special offers.
In 2014, TCG took more than 17,500 advance bookings for Christmas functions across the business, ranging from small groups to large office parties and covering every style of event from a drinks reception and finger buffet to the full turkey dinner with all the trimmings.
Ben Levick, director of operations, said: “Our approach is always to equip our teams with the tools they need to make their pub or bar the best in its area – and Christmas is no exception.
“From our quality venues such as Henry’s Café Bar right through to our community pubs, we have a range of offers tailored to our target customers.
“It’s a hugely competitive market and much of our success in 2014 was due to the success of having a Christmas co-ordinator at each site focused on delivering the style of festive celebration that each customer wanted.
“We’re building on that this year with a support package that will enable our co-ordinators to get even more bookings ‘in the can’ early.”
TCG’s Christmas 2015 package varies by venue, and includes:
- Five different price bands for both sit-down meals and buffets
- Drinks packages including a wide choice of beer, wine and spirits
- Activities including cocktail master classes
- Early booking incentives and Christmas showcase events for local businesses
- “Plan my night” party co-ordination to ensure guests make the most of their event.
Ben added: “Flexibility is the key, with budgets varying widely, which is why we have a broader range of food options than ever. On the drinks front, some customers want a glass a glass of champagne or prosecco, while for others Christmas is all about a pint of cask ale or even a round of sambuca shots.
“We aim to ensure that every customer gets exactly the Christmas party they want.”