Diageo Reserve GB is bringing back its limited-edition Summer Colada for Cîroc vodka, supported by recommendations for simple serves and cocktails.
Originally launched last year, it is made with natural pineapple and coconut flavours, delivering a taste of coconut cream and a juicy tropical fruity note that carries through into a long, smooth finish.
Inspired by a classic Pina Colada, the flavoured vodka is bottled at 37.5% ABV. It is presented in a white bottle, embellished with metallic accents, polished golden orb, rooster motif and cap.
Cîroc Summer Colada has relaunched in the UK on- and off-trade accompanied by three recommended perfect serves, Cîroc Colada, Cîroc Colada Sunrise and Cîroc Summer Fino. See below for the recipes.
Nick Temperley, head of Diageo Reserve GB, said: “Cîroc is the UK’s leading ultra-premium vodka and is performing exceptionally well in both the on-trade and off-trade, outperforming the category, up 30.4% in volume and 37.7% in value.
“Cîroc is paving the way in flavour innovation as the fastest-growing ultra-premium vodka in the UK over the last few years. Cîroc Summer Colada will no doubt help accelerate further growth as consumer demand for new flavour profiles continues to rise.”
Launch activity includes dedicated areas in Selfridges stores across the country where, from June 7, consumers will be invited to customise their bottle at interactive display stations using an iPad.
50ml Cîroc Summer Colada
20ml Pineapple juice
Build in a tall glass filled with cubed ice. Garnish with a mini pineapple or a wedge of fresh pineapple.
Cîroc Colada Sunrise
45ml Cîroc Summer Colada
30ml Passion fruit juice
40ml Orange juice
20ml Lemon juice
Shake all ingredients with ice and strain into a glass. Garnish with a wheel of fresh lemon and, if available, Thai basil and a small orchid flower.
Cîroc Summer Fino
40ml Cîroc Summer Colada
15ml Fino sherry
Pour the ingredients in a glass over cubed ice and stir. Garnish with half an orange wheel.