Cîroc creates watermelon vodka for summer

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Diageo Reserve’s ultra-premium vodka Cîroc has released a limited edition watermelon variant, created with summer spritz cocktails in mind.

Made using French grapes and presented in a bright frosted red and white bottle, the five-time distilled vodka has been infused with natural watermelon, which is considered one of 2019’s top trending flavours.

The “fruity and refreshing taste” of the watermelon is coupled with “sweetness and zest” from Cîtroc vodka.

Rich Larkin, head of Diageo Reserve GB, said: “We’re delighted to be launching the latest addition to the Cîroc range in the UK.

“White spirits continue to lead the way when it comes to seasonal drinks and we are constantly innovating and researching to bring the freshest new flavours to the on and off-trade.

“Cîroc Summer Watermelon has been carefully crafted to ensure it retains the luxury credentials the brand is known for, whilst delivering an on-trend flavour which can be enjoyed in cocktails. The striking bottle is also sure to enhance shelf-stand out.”

The new variant, which will be available from April 29, joins Cîroc Red Berry, Cîroc Pineapple and Cîroc Apple in the brand’s flavoured vodka portfolio.

To showcase the new summery flavour, Cîroc has created two signature serves, the Watermelon Spritz and the Watermelon Royale.

Cîroc Watermelon Spritz
40ml Cîroc Summer Watermelon vodka
20ml Lemonade
40ml Soda
10ml Cranberry
Serve over ice in a tall glass. Garnish with a lime wheel, fresh watermelon wheel and a sprig of fresh mint.

Cîroc Watermelon Royale
25ml Cîroc Summer Watermelon vodka
10ml Cranberry juice
40ml Champagne
5ml Elderflower (if desired)
Serve in a chilled champagne flute. Garnish with a watermelon skin twist.

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