Cîroc launches festive white grape expression

Cîroc White Grape Vodka

Diageo Reserve’s ultra-premium vodka Cîroc is releasing a limited edition white grape-flavoured variant ahead of the festive season.

The luxury French vodka is distilled five times before it is infused with a distinctive blend of ripe white grapes and other natural flavours. Diageo say the result is a “rich taste experience with delicate floral notes and hints of crisp citrus, tropical fruit and honeydew on the palate”.

Presented in a ‘total gold look’ 70cl bottle, Cîroc White Grape is “easy to mix” and can be used in individual cocktails as well as group serves, including the Kir Royale by Cîroc (recipe below)

Richard Larkin, Europe incubation, prestige and GB reserve director at Diageo, said: “We’re delighted to be launching Cîroc White Grape in the UK as the festive season approaches.

“Last year’s launch of the Cîroc Black Raspberry expression was received incredibly well by consumers and bartenders alike, and we’re looking forward to getting this latest addition out into the on and off-trade as one of the ‘must have’ spirits for the party season.”

Available from mid-October, Cîroc White Grape presents latest addition to the vodka makers’ range of flavours, which also includes Cîroc Vodka, Cîroc Red Berry, Cîroc Pineapple and Cîroc Apple.

Kir Royale by Cîroc
20ml Cîroc White Grape flavoured vodka
10ml Crème de Cassis
Topped with champagne
Serve in a champagne flute.

Kir Royale by Cîroc
Kir Royale by Cîroc
Previous Zag targets non-alcoholic drinks market
Next Teeling launches first Dublin-distilled whiskey