Cîroc vodka adds Pink Grapefruit exclusively in the UK


Ciroc Pink Grapefruit

Diageo Reserve has unveiled a new variant of its luxury vodka, Cîroc, exclusively for the UK – Pink Grapefruit.

Created by master distiller Jean-Sébastien Robiquet, it is a blend of Cîroc vodka with real citrus extract from the peels and oils of pink grapefruit. It is zesty and fresh on the palate with a fragrant hint of orange blossom.

It will be available in both the on- and off-trade from May, building on the success in the UK of Cîroc flavours Pineapple, Apple, Peach, Amaretto, Red Berry Cîroc Coconut.

Pink Grapefruit has been introduced for the summer season, with three recommended serves – Cîroc Sea Breeze, Cîroc Pink Grapefruit and Sage Smash, and Cîroc Tropic. See below for recipes.

Nick Temperley, head of Diageo Reserve GB, said: “Cîroc is leading the way for innovation in the luxury vodka category and responds to evolving consumer tastes.

“Cîroc Pink Grapefruit is a fantastic summer spirit and we’re confident it will perform well in the on- and off-trade as it lends itself so well to simple long drinks as well as more complex serves.

“We’re delighted to launch this variant as an exclusive to the UK and are committed to long-term brand investment to build a platform from which Cîroc can continue its success in this key market.”

Cîroc Pink Grapefruit is available in 70cl bottles at a recommended price in retail of £38.

Cîroc Sea Breeze
50ml Cîroc Pink Grapefruit
120ml Cranberry juice
10ml Lime juice
Method: Build and stir
Glass: Highball/Rocks
Garnish: Lime wedge
Ice: Cubed

Cîroc Grapefruit & Sage Smash
50ml Cîroc Pink Grapefruit
4-6 Fresh sage leaves
10ml Sugar syrup (2:1)
20ml Lemon juice
80ml Pink Grapefruit Juice
Dash of Soda water
Method: Muddle, shake and strain
Glass: Highball/Rocks
Garnish: Grapefruit zest and sprig of sage
Ice: Crushed

Cîroc Tropic
50ml Cîroc Pink Grapefruit
60ml Fresh pineapple juice
60ml Fresh white grapefruit juice
5ml Fresh lime juice
Method: Shake and strain
Glass: Highball/Rocks
Garnish: Pineapple leaf and lime wheel
Ice: Cubed

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