City Social launches augmented reality cocktail menu


Jason Atherton’s Michelin-starred restaurant and bar, City Social, is set to revolutionise the way we consume cocktails with the launch of MIRAGE, its augmented reality cocktail menu.

18 months in the making, MIRAGE is a cocktail list with a purpose-built app created by Mustard Designs. Once one of the 12 new serves has been selected, guests will be presented with a cocktail that initially appears like any other.

However, once the app is pointed in the direction of the drink, the augmented reality technology comes into play, transforming the guest’s perception of the cocktail and bringing their surroundings to vivid life.

Created by two of the bar industry’s most established personalities, group bar executive of The Social Company, Jamie Jones, and City Social bar manager, Tim Laferla, the inspiration behind the list of cocktails is art through the ages, with each serve influenced by a different artist or era from Van Gogh to Banksy.

While most of the menu will remain under wraps until launch, City Social has exclusively revealed details of three of the cocktails set to feature on the new list.

Taking inspiration from the Victorian era, Dogstone Brew blends Hendrick’s Gin, port, bergamot, black tea split milk and orchid root to create a milk punch cocktail that is served accompanied by floating Victoriana-style balloons and Monty Python-esque imagery.

A nod to the Art Nouveau posters of the late 1800s and early 1900s, champagne cocktail, Sashay, blends Perrier Jouët Belle Époque Champagne, Japanese plum wine, jasmine and liquorice and features a beautiful woman reclining on a chaise longue. A mix of Ketel One Vodka, elderflower, bee pollen, lager and egg white, Wheatfields with Fizz references iconic symbols of Van Gogh’s paintings including Starry Night, Wheatfields with Crows and View of Arles.

Previous Traditional Japanese dishes served up at Machiya
Next Shiny new refurbishment for Camden Town Brewery Bar