Classic Snowball makes comeback with Warninks Advocaat


warninks snowball christmas

The classic Snowball is making a comeback this winter with a twist thanks to the team behind one of its key ingredients, Warninks Advocaat.

The brand is working with UK bartenders such as Dominykas Smagurauskas from Soho House Group to come up with new takes on the Snowball which is made with advocaat, the historic brandy and egg liqueur, plus lemonade and lime.

The recipes will be used to promote Warninks in the off-trade and on-trade in a campaign running from December 1 to Christmas Eve.

It will be supported by out-of-home advertising, radio ads on Heart and Smooth and PR. Warninks-branded Christmas jumpers will also be provided for bar and shop staff.

Matthijs Wilhelmus, global marketing manager for Warninks,said: “Without Warninks, it just wouldn’t be Christmas. With more people experimenting at home with cocktails and looking for stylish drinks to serve over the festive period, we thought it was the perfect time to show that there are more ways to enjoy the Snowball than with a glacé cherry on top.

“With only three key ingredients, the Warninks Snowball is quick and easy to make, and with some simple yet stylish garnishes, looks and tastes great. We hope these new twists on a popular drink loved for generations will inspire more people to try Warninks Advocaat this season.”

Christmas Snowball
100ml Warninks Advocaat
50ml Fresh lime juice or lime cordial
Lemonade or soda
Cinnamon
Garnish: Cinnamon stick, ribbon
Shake the advocaat and lime juice together and strain into a glass jar. Top up with lemonade or soda over cubed ice. Decorate with a cinnamon stick tied with string or ribbon to the side of a glass mug or jam jar and finish with a sprinkle of cinnamon on top.

Decadent Snowball
50ml Warninks Advocaat
25ml Fresh lime juice or lime cordial
Lemonade or soda
Chocolate powder
Garnish: Dark chocolate
Moisten the rim of a wine glass and roll on a plate of chocolate powder until covered. Shake the advocaat and lime juice together, strain into the glass and top up with lemonade or soda over cubed ice. Garnish with dark chocolate shavings.

Fireside Snowball
50ml Warninks Advocaat
25ml Fresh lime juice or lime cordial
Lemonade or soda
Cinnamon
Garnish: Cinnamon bark, star anise
Shake the advocaat and lime juice together, strain into a coupe or martini glass and top up with lemonade or soda. Delicately float a scroll of cinnamon bark and a whole star anise on top and finish with a sprinkle of cinnamon.

Sweet Snowball
50ml Warninks Advocaat
25ml Fresh lime juice or lime cordial
Lemonade or soda
Garnish: Ginger snap, mini marshmallows
Shake the advocaat and lime juice together, strain into a glass mug and top up with lemonade or soda and some cubed ice. Garnish with a gingersnap and lightly toasted mini marshmallows.

Previous Mount Gay Rum to release cask-strength XO
Next Pound won’t be ‘round’ for much longer.