• The 0.0% ABV vodka alternative commences on-trade roll-out across +420 Greene King pubs from 22 April 

CleanCo, the world’s leading independent alcohol-free spirits brand, announces the relaunch of Clean V in the UK. The reformulated 0.0% ABV vodka alternative is entering the on-trade through a phased listing in selected Greene King pubs. 

Clean V joins Clean R and Clean G, which already feature across selected Greene King drinks menus. With an expanded range now on the menu, this allows for a wider clean offering of the UK’s most loved cocktails, from the Espresso Martini to the Bloody Mary. 

Billy Paretti, CEO of CleanCo, said:

“The on-trade is where the alcohol-free category can really play and deliver a premium experience. We’re excited to be launching more of our CleanCo products on Greene King pubs’ cocktail menus across the UK and we look forward to seeing customers enjoy them this summer.”  

Clean V’s reformulation was developed and road-tested in the US, where it has achieved strong commercial results, bartender and consumer advocacy. It’s achieved category credibility with industry awards from the New York International Spirits Competition and the San Francisco Spirits Competition in 2025. The new liquid is crisp and robust – built around a profile of wheat, rye, orange, ginger, pimento and cinnamon – and is specially designed to mix. 

Clean V launched on the CleanCo UK website and Amazon UK as a D2C retail exclusive on 14th April. To mark the relaunch, CleanCo ran a competition across socials with premium mixer brand Fever-Tree. Consumers had the chance to win a curated cocktail bundle built around the Clean Espresso Martini and the Clean Passionfruit Martini.  

CleanCo’s full portfolio is available in the UK and US, building momentum as 2026 sees drinkers calling for a broader selection of clean cocktails.