- Number one soft drinks brand in GB is giving consumers the chance to win a trip to Lapland as part of a new on-pack promotion
- Prize draw also includes Christmas masterclasses, table decorations and Coca-Cola collectables
- Licensed operators can also request festive POS kits, bringing the Christmas spirit to venues
Coca-Cola is bringing Christmas magic to pubs and bars across the country with the return of its Coca-Cola Christmas Truck POS Kits and a new on-pack promotion giving consumers the opportunity to win a trip to Lapland.
Between the 15th November and 20th December, consumers can enter a prize draw via the Coca-Cola App by scanning QR codes on Coca-Cola Original Taste and Coca-Cola Zero Sugar glass bottles served in pubs and bars, with five lucky winners winning a trip for two to Lapland in January.
Entrants will also be in with the chance of winning Christmas cooking masterclasses, Christmas table decorations and food delivery vouchers, as well as Coca-Cola themed collectables including baubles and socks.
Coca-Cola Christmas Truck POS Kits
To bring the festive spirit to licensed venues and highlight the Lapland promotion, operators can order a Coca-Cola Christmas Truck POS kits from My.CCEP.com which includes Christmas tree tent cards, coasters, and a Santa hat for staff.
The kits also come with a back of bar display based on the iconic Coca-Cola Christmas truck. A limited number will be available free from the My.CCEP POS Shop from 20th November and then linked to an ‘Add-to-order’ mechanic thereafter on the My.CCEP trade website. The kits are also available through a variety of offers via our licensed wholesale partners and our CCEP Field Sales reps.
Pat Humphries, Associate Director On-Premise at Coca-Cola Europacific Partners GB, said: “This is a key time of year for pubs and bars and soft drinks play a key role in driving sales, with the category growing in value by 20% in the run up to Christmas last year . Coca-Cola has become synonymous with Christmas thanks to the iconic campaigns that consumers look forward to every year. Our latest prize promotion and Christmas Truck POS kits will help operators create experiences in outlets that consumers want to enjoy and pay for during a time where people are being cautious with their spending.
“Coca-Cola helps bring ‘Real Magic’ to out-of-home social occasions and is key to helping operators make the most of the Christmas opportunity.”