Cocchi’s Digital Futurist Mixologist 2020 opens for entries

Cocchi’s Digital Futurist Mixologist 2020

Italian vermouth brand Cocchi has announced that the latest instalment of its mixology competition – Digital Futurist Mixologist 2020 – is open for entries.

This year, the competition will take place entirely digitally, and for the first time, reach beyond its Italian home to welcome candidates from the international bartending scene.

Digital Futurist Mixologist 2020 presents an opportunity for bartenders to explore the Futurist art and design movement, which had a strong influence on the Italian cocktail scene of the 1900s.

Hopefuls will use their imagination and creative flair to come up with a cocktail and artful multi-sensory experience inspired by Futurist mixologist and artist Filippo Marinetti, using Italian products only.

Entries that comply with the competition’s conditions and submitted by 30 June on will be published on Cocchi’s Facebook page, encouraging fans to like their favourite drink.

A jury of experts will then select the five contestants who have created the most impressive cocktail experience and got the most votes.

The successful bartenders will be invited to enter the final, to be held virtually on 21 July in front of a panel of international industry figures, including Erik Lorincz of Kwant Bar, London; Valentino Longo of Le Sirenuse, Miami; Fulvio Piccinino, author of La Miscelazione Futurista – The autarchic Italian response to cocktails from the 1930s; and Roberto Bava, CEO of Giulio Cocchi.

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