Cocktail serves promote Prohibition-style spirit

Bootlegger 2Six signature cocktail serves have been developed for Prohibition-style spirit Bootlegger for promoting to bars across the UK.

They have been created by Drinks company Halewood International to support the roll-out of the clear unaged grain spirit which is inspired by the drinks of the American Prohibition era.

After being launched five months ago, Bootlegger has secured more than 150 listings in on-trade outlets including Harvey Nichols’ bars, G1 Group’s bars in Glasgow and Love & Liquor, Oxo Tower and Drake & Morgan Group bars in London.

Inspired by classic cocktails, the six serves are The Consequence Martini, The Moonshine Cooler, The Prohibition, The Bootleggers Treat and The Spiced Fig Bootlegger Sour as well as The Capone which has been promoted since last autumn’s launch.

Chris Edwards, who heads cocktail development at Drake & Morgan’s bars and is general manager of The Parlour in Canary Wharf, said: “Bootlegger’s versatility is what I love about it, whether it’s in a Sour, Old Fashioned, Manhattan or a smoked Sazerac twist.

“Drake & Morgan’s biggest-selling cocktail over the Christmas period was a Cookies and Cream using Bootlegger: a mix of Bootlegger, cereal milk and golden syrup shows again how adaptable Bootlegger really is.”

The product is designed to be enjoyed straight or used as a cocktail ingredient and mirrors similar Prohibition-inspired spirits available in the US. With an ABV of 40 per cent, it delivers hints of oak and vanilla and is smooth in the middle.

Richard Clark, director of innovation at Halewood International, said: “Bootlegger was tightly targeted in the on-trade as part of a seeding strategy to encourage male and female brand-savvy consumers in the 25- to 35-year-old demographic to discover the liquid and share it with their friends to generate interest in the product.

“Halewood International has since secured a number of additional listings with bars that are seeking to invoke the style and traditions of the Prohibition era, and we are looking to support them with this range of cocktail recipes that were widely concocted in 1920s America.”

Halewood International will continue to roll-out Bootlegger into on-trade venues and specialist wholesalers during 2013, and this will be supported by a range of digital and social media activities.

The Capone

3 oz Bootlegger
1 oz Grand Marnier
Splash of champagne
1 dash of bitters

Shake Bootlegger, Grand Marnier, bitters, lemon juice and sugar syrup and strain into a glass. Add the champagne to float and garnish the drink with a raspberry.

The Moonshine Cooler

50ml Bootlegger
½ shot of lime juice
½ shot of sugar syrup
Cloudy apple juice

Shake ingredients and pour into a tall glass over cubed ice. Garnish with a sprig of mint.

The Consequence Martini

50ml Bootlegger
25ml White Vermouth
1 dash of sherry

Pour ingredients into a chilled Martini glass and serve.

The Prohibition

50ml Bootlegger
½ shot of Elderflower cordial
½ shot of sugar syrup
¾ shot of lime juice

Shake all ingredients and pour into a Martini glass. Garnish with a vanilla pod and serve.

The Bootleggers Treat

50ml Bootlegger
½ shot sugar syrup
Raspberry Iced Tea

Pour the Bootlegger over cubed ice in a short glass. Top with the Raspberry Iced Tea.Garnish with mixed fruit on a cocktail stick.

Spiced Fig Bootlegger Sour

50ml Bootlegger
1 Egg white
2 spoonfuls of fig jam
25ml Lemon juice
Dash of sugar syrup

Shake all ingredients together vigorously to break up the fig jam. Pour into a glass with no ice.Dust with cinnamon and serve.

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