Murder Inc, a new cocktail bar from the team behind The Cocktail Trading Company (CTC), is launching in London’s West End next month.
Hidden away on Hanway Street, located between Fitzrovia and Soho, the new neighbourhood bar takes inspiration from the gangster noir of the 1940s and 50s.
The décor and style of the sixty-capacity venue will be that of industrial New York meets mid-century glamour. A sizeable bar will take pride of place in a room where oak paneling, woven cane and striking artworks stand out against dark brick walls lit up by red neon signs and industrial pendants.
The drinks at Murder Inc are said to have the tongue in cheek theatricality that Cocktail Trading Co has become known for, but with a simpler, more refined sense of style — symbolising the evolution of CTC’s creative style.
Featuring takes on evocative cocktails like the notorious Death In The Afternoon, an on-tap blend of Pernod Absinthe, agave-ginger sherbet and Moët Champagne, and the Diablo II, a combination of Patron Silver, salted galangal, cassis, rooibos beer and demonic overtones, the drinks are “sophisticated yet striking and often darkly funny”.
Other examples from the menu include Slipper & ‘ting, a mix of Pisco el Gobernador, Melonade, lime and grapefruit soda, and Cannonball Collins, made with Flor de Cana 7, Hennessy VS, triple sec and clarified sweet pineapple.