Cocktails continue rise in on-trade


Elsa Holmberg from Brass Monkey, NottinghamCocktail consumption is set to grow by over 10 per cent in the next two years, according to new research analysis on the drinks market by First Drinks.

Its annual Market Report reveals that 76 per cent of on-trade outlets reports that sales of cocktails were steady or increased year on year.

The report also points to enthusiasm among consumers for taste and flavours in their drinks, with a rising trend for experimentation. Authenticity is important, with the revival of interest in craft, tradition, heritage and provenance.

Premium brands continue to grow, with many consumers buying less but trading up, with an “authentic story” being important to building premium brands. At the same time, there is evidence across the off-trade and on-trade of some consumers trading down and buying more.

Chris Mason, managing director of First Drinks, said: “In a marketplace which appears to be polarising between the high end and lower end of the market, we remain totally committed to building premium brands – this is at the heart of our ethos. It is essential that we fully understand current trends and adapt to the needs of shoppers and consumers in this ever-changing market.”

First Drinks’ Market Report is an independent analysis of data about spirits, liqueurs and champagne from a range of research groups including CGA Strategy, FDB Research, Nielsen, Kantor Media and Dunnhumby. Its own portfolio includes Rémy Martin, Cointreau, Mount Gay, Passoã, Disaronno, Tia Maria, Piper-Heidsieck, Green Mark, Kauffman, Żubrόwka, Glenfiddich, The Balvenie, Grant’s, Hendrick’s, Sailor Jerry Spiced Rum and Tullamore Dew.

Pictured: The winning serve by Elsa Holmberg from Brass Monkey, Nottingham, in the Disaronno Mixing Star competition

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