Cocktails on the conveyor belt

YO! Sushi has teamed up with Maxxium UK to bring cocktails to the conveyor belt as part of a new festive initiative.

The Midori and Yuzu cocktail, which is a mix of Midori Japanese Melon Liqueur, Kyoko Green Tea, San Su Yuzu and Cucumber Sparkling topped with fresh cucumber, is now available in 45 of YO! Sushi’s 71 sites across the UK, until the end of December.

It’s light and refreshing Japanese flavour has been created to compliment sushi and the pairing brings together two distinctly Japanese brands.

With both brands rooted in Japanese heritage and culture, the collaboration seeks to target existing and new customers on both sides by offering a new occasion for consumers to enjoy their favourite food and drink at the trade’s busiest time if the year.

Midori which directly translates as vibrant green in Japanese has a history steeped in culture coming from the House of Suntory. Fruit is considered a luxury item in Japanese culture with the world’s most expensive fruit being the Yubari melon auctioned at $26,000 in 2008. Midori is made from two fresh premium melons the Musk and Yubari melons which are highly regarded for their exceptional quality.
“YO! Sushi is known for fast, fresh and innovative Japanese dishes and our plan is to translate this approach into the world of cocktails,” Johna Penman, marketing controller Maxxium UK said. “Great Japanese food coupled with exciting Japanese drinks feels like the perfect match, as people break out of their normal routine and trade up at Christmas.”

Midori and YO! Sushi will push the partnership through digital, PR, social media and in-store promotion across the 45 participating restaurants.

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