Cocktails to be served behind bars at prison-themed pop-up


People will be able to drink cocktails behind bars at an “immersive drinking pop-up” inspired by notorious island prison Alcatraz.

Due to open on September 28, Alcotraz will run for three months in the former site of Brick Lounge in Brick Lane in east London, with cocktails made with each guest’s smuggled-in drink.

It will accommodate 30 “inmates” at a time, dressed in orange prison jumpsuits, aiming to replicate the “eerie atmosphere and mystery” associated with prison life.

Guests will get their inmate numbers upon arrival, before experiencing (temporary) life behind bars, learning the secret codes of smuggling contraband past prison security.

They will be able to sit in cells or in the visiting area and enjoy bespoke, personalised cocktails made by expert bartenders and served in discreet containers to avoid getting caught by the warden.

Each guest will pay a booking fee of £30 which includes four cocktails from your smuggled-in drink of choice, allowing for up to 1.45 hours inside the prison.

Alcotraz is the brainchild of Sam Shearman, founder of Inventive Productions. He said: “Whilst being a hugely fun experience, Alcotraz will allow visitors to experience a world only seen by most in fiction.”

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