Cointreau’s artistic director Laetitia Casta and Liberty London have teamed up to design an exclusive limited-edition gift box to mark the launch of an exciting new social campaign.
The limited-edition gift box, Your Parisian Zest supports the #1Orange1Tree social project, which works to restore local biodiversity and create a social impact in Senegal.
“Planting trees is a cause we champion at Cointreau,” Laetitia Casta said.“It’s about more than just putting a tree in the ground: trees help whole communities flourish. More than a simple environmental initiative, this is a societal one. I love when things have meaning and direction. At Cointreau, we listen to our heart, act on our passions and ensure that
every decision we make improves the world around us.”
Available exclusively from Liberty London, each gift box costs £250 and contains a bottle of orange liqueur and a jigger to help perfectly measure ingredients to make a Cointreau Fizz cocktail. The gift box also contains an orange flower scented candle and a personal cocktail notebook inspiring recipients to get creative at home.
One of the 50 “Your Parisian Zest” gift boxes will also hide a ticket for one lucky recipient to be given the chance to visit Senegal and personally assist with the reforestation project.
What’s more, Cointreau will invite everyone across the globe to participate in #1Orange1Tree project simply by sharing a photo or a video of themselves with an orange on social media using hashtag #1Orange1Tree and nominate family and friends to do the same. For every image posted on Twiiter, Facebook and Instagram, using the hashtag, Cointreau will commit to planting one tree in Senegal, on their behalf. All proceeds from the sales of the gift box will also be contributed towards #1Orange1Tree project.