It is focused on a competition, called Ticket to the World, which offers the prize of two places on a trip around the world for five months to learn about the life of being a top bartender.
From August 8 onwards, the two winners will visit bars and clubs in eight countries across three continents, with 10,000 euros in flight tickets and hotel accommodation.
They will be flown to Greece where they will go through the four-week International Bartender course from the European Bartending School. They will then be set a series of assignments to be carried out in Greece, Ireland, the UK, The Netherlands, Spain, Australia and Thailand.
The campaign is supported by spirits producer William Grant & Sons, De Kuyper liqueurs and Generator hostels.
Entries are with an online audition through a customised auditioning app via Facebook. Details at www.tickettotheworld.net.
Having trained more than 40,000 bartenders over the last 14 years, the European Bartender School is running the campaign because “the general public is still very much unaware of the flexibility and travelling opportunities the bartending profession offers”.
It was developed to “educate teenagers and young adults about the possibilities that a career in international bartending offers”.
The European Bartender School (EBS) has 16 schools in 13 countries on four continents. Each school follows a standardised course plan complemented by local activities. In the UK, there are schools in Manchester and near Tower Bridge, London.
Click here to see the latest news stories from Barmagazine.co.uk