Competition seeks cocktails inspired by Sailor Jerry bikers

sailor jerry the ride

Bartenders are being challenged to create cocktails inspired by an epic road trip taken by bikers across the UK organised by Sailor Jerry rum.

Three teams travelled around the UK in July for The Ride, taking part in challenges to win a customised Harley-Davidson Street Bob and a trip to Hawaii – the spiritual home of the rum’s namesake Norman “Sailor Jerry” Collins.

To celebrate the trip, the online competition is asking bartenders to create serves inspired by one of the teams: bike specialist Kingdom of Kicks in Hackney Wick in London, Welsh motorbike club FTH, and The Originals – the bikers who took part in The Ride last year.

Video clips are online now at where bartenders can post their creations to enter. Sailor Jerry’s UK brand ambassador EmmaLi Stenhouse will narrow down the entries to five finalists per team, and the ultimate serve will be chosen by each team.

The winners will all be presented with a “money can’t buy” limited-edition Sailor Jerry bar roll, complete with branded kit and a case of Sailor Jerry rum. All entries must be uploaded by midnight on September 14, 2016.

EmmaLi said: “The Ride was such a blast last year, we decided to bring it back with a bang. The teams killed it on their adventures on the UK’s ultimate road trip, travelling more than 1,800 miles combined.

“This year we’re extending The Ride even further, opening up the competition to bartenders – I can’t wait to see the kickass serves they create!”

As part of The Ride, EmmaLi created her own serves for each of the competing teams which are below.

Kingdom of Kicks
50ml Sailor Jerry
12.5 ml Lime juice
75ml Grapefruit juice
12.5ml Sugar syrup
Build all ingredients over rock ice in a highball glass. Top with soda water. Garnish with a sprig of mint and a wedge of grapefruit.

The Originals
50ml Sailor Jerry
6 Raspberries
Pinch of chilli flakes
25ml Cranberry juice
12.5ml Sugar syrup
4 dashes of balsamic vinegar
Muddle the raspberries and chilli together in a Boston tin, Add Sailor Jerry, cranberry juice and sugar syrup. Shake it up and double-strain over crushed ice in a rocks glass. Cap with crushed ice and four dashes of balsamic vinegar. Garnish with fresh chilli.

50ml Sailor Jerry
50ml Cloudy apple juice
50ml Cider
12.5ml Sugar syrup
12.5ml Lemon juice
Build all ingredients in a highball glass over rock ice. Garnish with a fan of apple.

Previous Keep up with the Joneses: Roxy Ball Room expands
Next Build it and they will come: Bacardí Classics Softball Tournament