Zapper, the fast growing consumer marketing and insight platform enabled by mobile payments, has been disrupting the global hospitality industry for the last 18 months. Now, as Zapper launches its in-app loyalty card to automatically earn rewards with every payment, diners around the world are able ditch their cards completely.
Go Burrito, a popular and rapidly expanding burrito bar in Lancaster has even launched a ‘fast lane’ accepting only Zapper payments, to help increase footfall and staff efficiency. Owner James Short said “We’re really excited to launch Zapper’s new in-app loyalty scheme whereby our customers can gain digital stamps every time they purchase a burrito in either of our venues encouraging repeat transactions. With a simpler and automated process, customers are seamlessly rewarded and we can check the status of each card in the Zapper portal to avoid any confusion and discrepancies.”
Zapper users already love the ability to settle their bill in seconds, automatically redeem vouchers and leave instant feedback on their dining experience. However, many still find their wallet laden with loyalty cards and expired paper vouchers. With an increasingly competitive market space, it’s critical for businesses to go the extra mile to reward and retain their customers. More than two in five (46%) consumers said they would be more likely to pay for things using their smartphone if they were offered rewards, reported in Mintel Consumer Attitudes towards Mobile Payments UK 2016 report.
Successful operations recognise customers are increasingly tech-savvy when it comes to hunting down offers and rewards with RetailMeNot finding nearly one third of consumers use their smartphone to search for deals before dining out. As such, targeted offers and personalisation are an essential way to encourage repeat visits, create habit and reward customers for their time and spend in your venue. Zapper’s seamless new upgrade to its all-in-one marketing platform makes this very simple for UK businesses using its solution.
Combined with Z-Beacon location-based technology and a simple direct messaging platform, businesses such as Rodizio Rico are benefiting from new, smarter ways to engage with customers. Alex Severi, General Manager at Rodizio Rico comments “Zapper is fantastic, it has made our life easier when taking payments, splitting the bill etc. It really is so simple. We have had a great response offering in-app vouchers and also love the new loyalty functionality. We already have it up and running in all of our sites in Birmingham and London to encourage customers to keep visiting the restaurants and paying with Zapper. Best payment option on the market”
The growth in smartphone use has driven significant changes in customer behaviour and presents a huge opportunity to businesses. Findings from the 2016 Bond Loyalty Report with VISA shows 57% of their members would like to engage with loyalty programs via mobile phone and 3C’s revealed 60% of consumers make more monthly visits / purchases because of a mobile enabled loyalty programme. Zapper gives businesses a smart way to automatically understand their customers and reward loyalty to encourage future spend through in-app rewards, messaging, push notifications and beacon technology.
Gerry Hooper, CEO Zapper UK, says, “We’ve seen an incredible uptake in the first week of introducing the digital loyalty card with 10% of our restaurant partners launching their own loyalty rewards scheme within the Zapper app. This is such a simple and seamless process for both the user and the venue with more than 8% of our UK users already opted in to a loyalty card. We are really excited about this feature as a simple way to encourage repeat visits and habitual use of mobile payments.”
Due to its simplicity, Zapper is gaining momentum, going from strength-to-strength in 10 countries and thousands of different businesses. Easily adapted to any payment environment, it seamlessly provides industries such as Hospitality, Retail, Bill Payments and Transport with an ideal all-in-one platform to understand and reward loyal customers, encouraging re-use and sharing amongst peers.
The Zapper app is free to download for Android, iOS and Windows Phone platforms. For more information about Zapper please visit www.zapper.com.