Corky’s adds mango flavour with edible glitter

corkys mango glitter mixA fruity liqueur infused with glitter is the latest addition to the Corky’s range in time for the Christmas party season.

After a year of development by Global Brands, Corky’s Mango Glitter Mix blends the increasingly popular flavour of mango with an edible glitter ingredient that sparkles within the liquid.

It is being promoted for shots as well as shared serves such as a Sparkling Tornado, mixing it with RTD product VK Ice Storm.

Launching exclusively into the UK on-trade in November, the new variant joins other Corky’s flavours such as Sour Cherry, Sour Apple, Blueberry and Sour Cola Cube.

Global Brands marketing director Simon Green said: “Corky’s is breaking the boundaries of the liqueur category with the launch of Corky’s Glitter Mix.

“Liqueurs are a huge category, worth £836million to the on-trade. To further accelerate the current growth of 19%, new steps of innovation need to be taken. With Corky’s growing seven times faster than the leading liqueur brand, it is in an ideal position to continue to lead the way in the category.

“As the first and only liqueur in the speciality category to contain edible glitter, Corky’s Glitter Mix has delivered true innovation.

“This new development follows the already distinctive flavour range, the widest in the category, and pioneering SKUs such as last year’s Corky’s Test Tubes.

“Corky’s is a true game changer in the speciality liqueurs category, creating never-before-seen theatre of serve, boosting interest and excitement into the liqueur category.”

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