Building on the success of the original editions of The Whisky Advent Calendar and The Ginvent Calendar in 2012, this year’s range comprises advent calendars for whisky, premium whisky, gin and craft gin.
Each calendar includes 24 3cl bottles, or drams, of spirit hidden behind 24 numbered doors, one for each day in December leading up to Christmas Day.
The Whisky Advent Calendar and The Premium Whisky Advent Calendar each contain 24 drams of single malt Scotch whiskies, bourbons, rye whiskeys and other whiskies from Scotland, the US, Japan and other countries.
The new design includes various tasting and nosing notes for appreciating the variety of whiskies hidden behind each door. The back of each calendar displays detailed information about various cask sizes, allowing whisky enthusiasts to expand their whisky knowledge.
The Ginvent Calendar and The Craft Ginvent Calendar each contain 24 3cl bottles of gin in varied styles from distilleries in the UK and beyond. The Craft Ginvent Calendar contains spirits that were all produced in craft, or small-volume, distilleries.
Developed in conjunction with Gin Foundry, The Ginvent Calendar began life as a giant advent calendar containing full-sized bottles of gin, which was on display in London during the winter of 2011.
New designs for The Ginvent and The Craft Ginvent calendars feature illustrations of the various botanicals found in gin. The Ginvent Calendar also contains a world map indicating the different locations where the botanicals are sourced, while The Craft Ginvent Calendar includes a flavour wheel providing a guide to the range of flavour profiles within the calendar.
To complement the Ginvent calendars, there will be daily interactive tastings on Twitter using the #Ginvent hashtag.
Drinks by the Dram was launched in 2010 as a way of offering whisky enthusiasts and connoisseurs the opportunity to sample new releases of single malt Scotch whisky at a fraction of the cost of buying an entire bottle.
From small beginnings, the range now includes over 2,000 unique spirits, from rum and whisky to gin, tequila, mezcal and more.
Full-sized versions of both The Whisky Advent Calendar and The Ginvent Calendar will be on display during the Christmas season at various locations in London.
All four are available at Harvey Nichols and Selfridges, online at Ocado, Firebox and Master of Malt and from distributor Maverick Drinks. The recommended retail prices are the Whisky Advent Calendar for £149.95, the Premium Whisky Advent Calendar for £249.95, the Ginvent Calendar for £99.95 and the Craft Ginvent Calendar for £109.95.