Courage tackles prostate cancer in new partnership


Courage Beers has joined forces with Prostate Cancer UK over the World Cup to help raise awareness throughout the football fever month.

Taking advantage of the expected increase in footfall through the doors of the UK pubs, the initiative has already raised over £10,000 through donations of 5p per every pint sold in participating pubs donated directly to the charity.

Specially designed POS kits have been provided by Courage to the pubs, highlighting the partnership. They include everything from; bar runners, beer mats and pump clips to Prostate Cancer badges and information guides.

Driving social media engagement, drinkers are encouraged to share their experiences and photos with both brands’ Facebook pages to help promote awareness for the cause.

Sam Glickman, assistant brand manager for Courage Beers, said: “Prostate Cancer UK is a perfect match for Courage and our drinkers.

“Pubs are the perfect social place to get people talking openly amongst friends, and by driving awareness directly to our customers, we are giving them the opportunity to help in a small way, directly through Courage.”

James Beeby, director of fundraising at Prostate Cancer UK, added: “We are extremely grateful to Courage for supporting Prostate Cancer UK and helping us to raise funds into vital research into better treatment, diagnosis and support for men.

“One man dies every 45 minutes from prostate cancer, equalling two men every football match played during the World Cup.

“It is with the incredible support from Courage and their customers that we are able to tackle this disease head on and stop prostate cancer being a killer. For this we can’t thank them enough.”

A full list of the participating pubs can be found here.

For more information on the Charity, please visit www.prostatecanceruk.org.

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