Courvoisier to bring Paris’s Golden Age to life with NOLA


Courvoisier Oriole

The Golden Age in Paris and New Orleans’ historic cocktail culture will be brought together by Courvoisier cognac as part of its activities for London Cocktail Week.

The brand is offering special serves and running a series of events at NOLA bar in Shoreditch to tie in with the festival which runs from October 3 to 9.

They are taking inspiration from the brand’s ongoing global campaign, The Toast of Paris Since 1889, which draws on its links with the flowering of culture and invention in the late 19th and early 20th centuries.

This will be brought to life alongside the cocktail culture of New Orleans in the 19th century – the inspiration for NOLA bar.

Exclusively at NOLA, consumers can experience a traditional “Aperitif Hour” from 7pm to 8pm from Monday to Saturday, including a bespoke London Cocktail Week menu featuring classic Courvoisier serves.

NOLA has also invited Nick Detrich, the renowned bartender from Cane & Table in New Orleans, to take part in the activity. He will be serving a cocktail created for the occasion, the Royal Roffignac, which combines Courvoisier VSOP with a raspberry and almond shrub and club soda.

Nick will also host one of three bartender seminars taking place during the week. On Friday October 7, he will join bartender Teddy Joseph from Mixxit – the training and cocktail development team of Courvoisier’s distributor Maxxium UK.

They will create and talk through the history of the Sazerac, the Sidecar and the classic Champagne Cocktail. They will finish with a Q&A focused on why the classics continue to be so popular and how they have evolved over time.

On Wednesday October 5, Courvoisier’s global brand ambassador Rebecca Asseline will hold a seminar dedicated to the history of cognac and gastronomy featuring a VSOP tasting and canapé pairing.

Rebecca will highlight the first pairing experiences in the 19th century through to the modern day while guests enjoy canapés inspired by food served at the opening of the Eiffel Tower in 1889.

On Thursday October 6, leading drinks historian Anistatia Miller will talk through the history of cognac alongside a tasting of Courvoisier XO. She will speak about the first cognac distillation, how the category has evolved over time and finish with a Q&A.

Maxxium UK’s marketing controller for luxury brands, Chris Anderson, said: “Our partnership with NOLA at this year’s London Cocktail Week is set to be one of the most exciting we have done.

“The combination of seminars and the Aperitif Hour means we can showcase Courvoisier in a number of different styles. Our collaboration with NOLA and industry greats Anistatia Miller and Nick Detrich brings to life the Toast of Paris Since 1889 campaign and our links to the Paris Golden Age.

“The era was a time of great celebration and this activity will recreate the spirit of the age whilst giving bartenders and spirits enthusiasts the opportunity to experience Courvoisier and its great history like never before.”

Courvoisier Seminars

Wednesday 5th October: History of cognac and gastronomy
Time: 2pm – 3:30pm
Speaker: Rebecca Asseline
Tasting of VSOP with a bespoke selection of canapes.

Thursday 6th October: History of Cognac
Time: 2pm – 3:30pm
Speaker: Anistatia Miller
Tasting of XO and Q&A about the category challenges.

Friday 7th October: History of Classic Serves
Time: 2pm – 3:30pm
Speakers: Nick Detrich and Teddy Joseph
History of the Sazerac, the Sidecar, the classic Champagne Cocktail with tasting, plus a Q&A on what makes a classic live through the eras.

For more information on London Cocktail Week, visit https://drinkup.london/cocktailweek/.

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