Coyote Ugly to expand across UK through new franchise deal

Coyote Ugly Saloon Cardiff

Up to 12 new bars are to be opened under the Coyote Ugly Saloon name across the UK and Ireland over the next five years as part of a new franchise agreement.

Steve Lewis will roll out the concept, where female bartenders perform dance routines on the counter, after last year gaining franchise rights for Wales and opening the brand’s first UK bar in Cardiff in December (pictured).

All 12 sites are expected to open within the next five years, with the first slated to open in Liverpool, promising to offer the trademark “rowdy, western-themed” party atmosphere.

The original bar in New York City, founded by Liliana Lovell, inspired the blockbuster 2000 film Coyote Ugly starring Tyra Banks and John Goodman.

Justin Livingston, vice president of global development for Coyote Ugly, said: “Customers have been travelling to our Cardiff Coyote Ugly location from all over the UK, Ireland and throughout Europe.

“Many patrons have been disappointed on not being able to book tables or booths as many key dates sell out weeks or months in advance. The perfect answer to this problem is to expand and open other venues throughout the UK.”

Liliana, who still owns the Coyote Ugly business, added: “It’s thrilling to be opening these international bars. It gives us a chance to learn what makes these amazing cultures special as well as bring the Coyote Ugly culture to the markets. It’s amazing to see how far we’ve come from a small, but awesome, single bar in New York City.”

Founded in 1993 in New York City’s East Village, Coyote Ugly now operates in 26 locations in seven countries including Russia, Ukraine, Germany, Japan and Kyrgyzstan as well as the USA. The company is seeking to continue its global expansion by attracting qualified franchise owners.

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