CPL Training Group buys half of UK Legion Marketing

Daniel Davies and Stuart Green (l-r)

CPL Training Group has entered into an agreement to acquire a 50 per cent joint-venture share in UK Legion Marketing.

Legion Marketing is a Merseyside-based firm, which trades under the brand names of Training Information Centre (TIC), DHTraining and Legion which are leading training providers in the licensed hospitality industry. The company’s newest division – Legion – was established in 2016 to deliver sales, marketing and brand promotions, including site openings and market research.

The 50 per cent share will strengthen CPL’s position in the market as TIC is one of the largest providers of personal licence training in the UK. The three brand names and employees have been retained, including managing director Stuart Green.

“We’re delighted to be joining forces with CPL Training Group, a company with vast experience and knowledge of the licensed trade,” said Stuart. “Since operations began in 2009, we have gone from strength to strength, and this development is only going to help us continue growth and ensure a sustainable future. Together with CPL, I’m looking forward to leading my team onto the next chapter.”

TIC and DHTraining have each developed a strong identity and a loyal customer base and the newly formed Legion division has also experienced great success working with the sector to promote brands, products and services. Daniel Davies, CEO of CPL Training Group, said Stuart had helped to increase turnover.

“Stuart’s leadership has been a driving force behind this success – increasing turnover by 40% from 2014 to 2015,” said Daniel. “This deal marks an important step of our future business development plans – representing our ambition to deliver excellence in training and marketing across licensed hospitality.”

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