Cracker launches new blended juice range in on-trade


crafted fruit drinks

A new range of high-quality blended juice drinks from The Cracker Drinks Co has been launched into the on-trade.

Under the name of Crafted, the line-up is Mango & Passion Fruit, Pineapple, Coconut & Lime, Still Cloudy Lemonade, and Apple, Mint & Lime.

With no added sugar or sweeteners and a high juice content, each 200ml serving of Crafted drinks represents one of your five a day. They were launched this week at the Imbibe Live show in London.

The packaging is designed to represent the bold character and individuality of the brand and seeks to communicate its craft credentials: attention to detail, creativity, small production runs, locally produced and independently owned.

Chris Banks, chair of Cracker drinks Co, said: “Independent research we had specially commissioned has shown us that more people in the UK are interested in craft juice and juice drinks than any other drinks category, including beer, wine, or spirits.

“We are delighted that we have been able to respond to that interest with a range of great-tasting premium juice drinks, packaged in a highly distinctive and appealing design which conveys all that’s good about craft drinks.

“We have been really encouraged by the support we have received from our partners in the trade and are looking forward to seeing the brand in wide distribution across the country throughout the summer.”

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