Craft beer from Ibiza makes UK debut in Edinburgh bars

Payesa Ibiza

A new craft beer from Ibiza has been introduced to the UK, making its debut in bars in Scotland.

Payesa Ibiza is an amber beer at 7% ABV, made with 100% pure spring water from the Spanish island, available in a 33cl glass bottle with a distinctive blue colour.

It is described as having “notes of cereal, some herbs and dry fruit, and highlights of caramel flavours”. The brand’s logo depicts the traditional Ibiza farm women that the beer is named after.

The beer was initially introduced to bars and off-licences in Edinburgh, including The Voodoo Rooms, Villager, Panda & Sons and Great Grog.

Interest has been led by Brendan Denahy, owner of The Voodoo Rooms. He said: “When choosing new items for the bar, especially craft beer, I like to see authenticity, uniqueness and something exceptional from the product and Payesa captured my attention straight away.

“As well as the interesting, eye-catching logo and the delicious taste, it was the natural, wholesome quality of the brand that intrigued me and I knew that other bar owners in Scotland would see its potential.

“After meeting the inspirational team behind Payesa, spaces were cleared in the fridges within weeks and I am excited to bring the beer to Scotland. I think the people here will embrace it just as much as many have embraced the island of Ibiza itself.”

Payesa was conceived by Javier Gomez in the winter of 2012 and formally launched in April this year, becoming an immediate success on Ibiza. It has begun exporting after the arrival of business partners Alexander Somm and Alfonso Giménez.

Working with local farmers and landowners, the Payesa team work in collaboration with the Cooperative Agricola Santa Eulalia to support local farmers, sourcing a high-quality barley.

The spring water from San Rafael goes through a natural and chemical-free filtration process monitored by the family that owns the land that lies above.

Javier, who is Payesa’s commercial director, said: “To capture the essence of Ibiza, we have to bring to life everything around us on the island, keeping all that we put into Payesa as pure and distinctly natural as possible.

“As part of this, we dedicate funds to the education of local people on the utilisation and protection of the land, creating sustainability and a legacy for the island for many years to come.”

Payesa Ibiza is also available in a magnum 1.5-litre glass bottle. It is promoted as being ideal for enjoying with fine cuisine, barbecue dishes and spicy foods.

Alfonso, who is Payesa’s marketing director, added: “Scotland is as magical a place to us as Ibiza and we are delighted that the Scottish bar industry has embraced all that the brand stands for.

“From one small but beautifully formed land to another, we know our beer will be a success here and will bring some sunshine and warmth from our island direct to yours.”

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