Cranes Drinks moves into the gin market

Cranes Cranberry Gin

Cranes Drinks is adding a Cranberry Gin to its portfolio, which currently includes a range of cranberry-based fruit ciders and liqueurs.

The launch follows a consumer vote, where followers of the brand had the opportunity to choose the next product line for Cranes Drinks. A survey was posted across Cranes social media channels and gin received an impressive 68% of consumer votes.

Cranes Cranberry Gin is made from premium cranberries and brewed in Cambridgeshire in small batches.
The cranberries are said to complement the junipers perfectly, providing a “smooth and fruity, yet sharp taste”.

Like all of Cranes Drinks products, the gin is made from natural ingredients, with no added sugars or artificial flavours. It is also gluten free and vegan friendly.

Co-founders Ben and Dan Ritsema said: “It was very important for us to include our consumers in the development of our next product line.

“Our brand following is extremely loyal, with many joining us on our journey from the very beginning and so as a thank you, we wanted to create a new product line specifically for them.”

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