Bars have been given “milk crates” to encourage them to come up with innovative drinks using Midori melon liqueur.
The traditional bottle holders, which are for presenting cocktails in four milk bottles, are being used by bar groups Walkabout, Revolution and Revolucion De Cuba for their own creations.
Walkabout’s cocktails are inspired by retro sweet flavours while Revolution and Revolucion De Cuba bars are using on-trend gourmet-inspired ingredients such as salted caramel.
Supplied through UK distributor Cellar Trends, the crates and milk bottles have been designed to appeal to Midori’s target consumers by creating a fun and shareable way to enjoy Midori.
UK brand manager Nick Barker said: “We have worked with the bars to create not only a unique serve, but also new cocktails, that we firmly believe our consumers will love.
“With winter around the corner we want to inject some colour and fun into people’s nights out. This is a unique offering that consumers will associate with Midori, and a great night out.”