Crave natural energy drinks hit the market


Crave Drinks

Natural energy drink brand Crave is launching to the UK with three flavours, which are based on popular cocktails.

Aimed at an adult palate, the range comprises of Mint & Lime (Mojito), Passionfruit & Vanilla (Pornstar Martini) and Pineapple & Coconut (Piña Colada) – available to both the on-trade and off-trade in 250ml cans.

Crave is created using a mix of natural ingredients, with energy derived from organic green coffee beans, and B and C vitamins to boost daily energy levels and support the immune system.

The drinks are 100% vegan, gluten-free, sugar-free and contain no artificial sweeteners or flavourings, with each can containing only 10 kcal. The three Crave variants can be enjoyed on their own, over ice or as a mixers.

Founder Anita Rae said: “My job has often meant lots of late nights and early mornings and while trying to maintain a healthy lifestyle, I never found a perfect source of energy for those times.

“I noticed that many people were looking for a similar product and the idea for Crave was born. I wanted to create something that was not only tasty, but also a functional, healthy beverage.”

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