Create excitement in your bar with the greatest shot on earth

Fire Eater

Ladies and gentlemen, friends and fiends, prepare to be dazzled and amazed by a spectacular new sensation from Bacardi Brown-Forman, producer of the World’s leading American whiskies. Behold Fire Eater, a magnificent blend of smooth American whiskey and hot cinnamon. To celebrate this hot new sales opportunity, Fire Eater is offering one lucky Bar magazine reader the chance to win £150 worth of product and POS. Including eye-catching signage incorporating the 19th-century circus evoked by the brand, the new items are set to ensure maximum visibility and drive sales of this exciting new product.

Bottled at 35% ABV, this astonishing new addition combines one of America’s best-loved whiskeys, Early Times, with an aromatic blend of warm cinnamon, brown sugar and delicate whiskey notes, offering a hot yet smooth shot. The quality of Fire Eater is underpinned by the whiskey that gives it its unique flavour. Dating back to 1860, Early Times is known for its rich heritage and remains one of Kentucky’s best-loved brands.

So let the circus commence and maximise profits by stocking up on Early Times Fire Eater.

For your chance to win, email your name, the name of your bar and your address and telephone number to by the deadline of Monday January 26. In the subject line, please put: “Bar magazine Fire Eater promotion”.

Bacardi Brown-Forman Brands is a member of the Portman Group – promoting responsible drinking

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