Creating Excellence

The European mixologist’s secret weapon has landed in the UK, in the shape of Marie Brizard: the iconic liqueurs and syrups range that you’ll find on all the best back-bars across the Continent. Marie Brizard UK Marketing Manager, James Collins, explains more.

If ever there was a brand that summed up the word pioneering, it’s Marie Brizard. Created in France and made today in the Spanish hot spot of San Sebastian, these enduring and celebrated liqueurs and syrups are as iconic as some of the cocktails they’re used to create. And as a wide selection of our best-selling flavours become available in the UK for the first time, the Marie Brizard’s incredible heritage, quality and versatility are a big part of the story.

You have to go back over two centuries to trace the origins of the modern-day brand. It’s 1755 in Bordeaux and Marie Brizard has mixed her first ever liqueur – a homemade Anisette flavour which she would soon be serving up in the court of King Louis XV. After her first taste of success, Marie went on to develop her distinctive range of liqueurs and syrups. She experimented, crafting and bottling exquisite flavours of citrus, berries, chocolate and spice in a completely new way, influencing the cocktails, aperitifs and digestifs of the day in the process.

Today, all Marie Brizard Liqueurs and Syrups still hold on to the techniques and expertise of their founder, meaning they are made using 100% natural ingredients and no preservatives. The result is products that are of exceptional quality: bold, rich, aromatically intense and complex.

This relentless focus on flavour lies behind the love that Marie Brizard enjoys from the mixology community, who trust our products to help them create the best quality cocktails. The range is also regularly recognised in global spirits competitions. Marie Brizard was multi-awarded at the prestigious San Francisco World Spirits Competition 2023, with Elderflower scooping a double gold medal and our new Pineapple liqueur winning gold. There were additional medals for Passion Fruit, Royal Chocolate and the liqueur that started it all: Anisette.

As consumer demand for cocktails continues, from the classics we all know and love to the concoctions that push the boundaries of mixology skill and creativity, there has never been a better time to bring Marie Brizard into the mix in your bar.

Escape to San Sebastian with Marie Brizard!

As the cult European liqueurs and syrups brand celebrates its UK launch, they’re giving five bartenders the chance to win an exclusive trip to the Marie Brizard distillery in glorious San Sebastian. There, they’ll get to discover the brand’s iconic history, sample the liqueurs and syrups, and have the chance to get creative with new flavour profiles. With plenty of free time to soak up the sun and see the sights, it’s a never-to-be-forgotten introduction to Europe’s most beloved liqueurs and syrups. Open to all bartenders based in the UK, we’re simply asking entrants to share their one big cocktail prediction for 2024 – whether that’s a new flavour, the renaissance of a classic, or a new technique. Use the QR code on the opposite page to register and to be in with a chance to win this amazing prize.

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